Did you know that Instagram has gone from having 800 million users in 2018 to more than one billion in 2020? According to the latest reports, there are more than 300 million active users every day on this social network. Thus, it is a fact to be said that it becomes Instagram in one of the most powerful tools to generate engagement between attendees and the organization of any event you plan to organize. In this article, we tell you how Instagram stories can help you in your next event.

For example, Instagram has a very powerful tool: the stories (10-second videos that disappear after 24 hours). For sure, these ones have multiplied the options when taking advantage of this social network in an event. Do you really want to know what are the advantages of Instagram stories and how can they help you at your next event? We will tell you below!

1. It has been proven that the stories are more viewed by our target than the publications that are directly uploaded to the profile. In addition, more than 70 per cent of videos are played with activated sound (unlike Facebook).
2. The appearance of Instagram Live (live videos) and Instagram TV make the followers of our brand enjoy the before, during, and after of the event in a unique and exclusive way, even being a part of it if they have not been able to attend.  
3. Swipe up! There is the option of including links within the Stories. For this reason, actions like visits to a web page or the purchase of a specific product are simplified, without being very intrusive, just simply by sliding the screen upwards.
4. Permanence: The stories and live video are maintained in the social network up to 24 hours, increasing the duration of the event, even if it has already ended. In addition, it a decision of the viewer when is the best time to view it (within that time).
5. If you have an Instagram for Business profile, you can also organize your actions in a very simple way. You will have the option of creating well-segmented ads within the application, for example, and you will know the number of users who follow you, their profile (age, city, sex), the days and hours that they are more active, and a long etcetera.

Definitely, this social network offers multiple original options and all of them with a great human component. Now that you know how Instagram stories can help you in your next event, do not forget to contact us, we will be happy to help you in your next project! info@vertigocomunicacion.es

First of all, it was the Mobile World Congress in Barcelona, last January. But, at that moment, no one could foresee that its cancelation would be just the first one of a long list of events that will never be held due to the coronavirus uncertainty. Thus, what a few months ago seemed to be an isolated case, it became in the last weeks a reality: business tourism is living a huge crisis that affects really directly to the event organization agencies.

The truth is that, during the first weeks of this crisis management, the companies and the most important international organizations were doing a big effort for maintaining the main scheduled appointments. However, the first government recommendations to avoid big crowds would soon become an express prohibition of organizing any kind of event in almost the whole world. It is foreseeable this forbiddance to last, minimum, for the next two months.

The first to be suspended were the congresses with the participation of health personnel. And, after them, the cancellation of practically any business, cultural or sporting event in which a massive conjunction of people was expected became a reality. A serious crisis that, as we said before, is jeopardizing business tourism in this first half of the year. To understand the importance of this problem, we must highlight it is a sector that moves around 20.000 million euros a year in Spain, and was expected to grow a 2% per year, something that now seems very unlikely to happen.

Due to those cancellations, event organization agencies, which in most cases are in charge of carrying out these acts, see now how they must cope every day with the thousands of cancellations that the non-celebration of fairs and congresses causes in hotels, catering companies and airplanes no longer from Spain, but from all over the world. And also airlines around the world are forced almost daily to cancel their flights by national or international government orders. And all this is having an impact on the event agencies that, in many cases, see with uncertainty how they have previously disbursed large economic amounts for the reservation of hotel beds, material for suppliers, venues and flights that will not finally take place.

But there are also companies that are facing this global crisis by reinventing their way of working. Facebook, for example, which at the beginning of the crisis was forced to suspend its well-known annual developer conference, F8, soon decided to change face to face events for producing online material to replace them. And it is precisely the online environment that is registering a significant boom and where new business opportunities are emerging, since the uncertainty is multiplying online sales and the need for brand image reinforcement by companies through social networks.

So, you may see as we are concern about how coronavirus uncertainty affects to event organization agencies. But it is good for you to know that, in addition to organizing all kinds of events, Vértigo Comunicación is also specialist in Social Media and the management of social networks and web pages. If you are also concerned about how the coronavirus can affect your business and you want us to help you to give it a boost and a greater projection online, do not hesitate to contact us.

First things first. What is a “green event”? Well, basically it means that you try to keep an ecological balance between your event and the environment. In this era of consciousness, people are getting more aware of the big problem that we could have if we don’t take care of our planet and its natural resources.

We –as an event planner company- know very well how much it is wasted after an event happens. So that’s why we push ourselves harder to think about the better way to create something sustainable. Based on our experience, we know it’s a win-win, so here you have 3 great ideas to start planning your next green event without sacrificing style or success:

1. Going Paperless is key. Think twice before you print. Actually, why do people still print? We all spend more time with our phones than ever so being in touch with our clients, attendees, or staff has never been easier and fastest. Your company will minimize the impact in the environment plus you will save money and the event information will never be lost. 
2. Be conscious with the food and drink. It is very common to relate events with wasting food. So the first step would be getting an accurate guest number and plan the real amount of food and drink they would need. Also, think about using reusable or biodegradable cups and plates to minimize your footprint (…and the Earth will thank you!).
3. Less is more. Be patient, set your goals based on your budget, and reach them step by step. You can always go bigger, but don’t be afraid to be realistic. Sometimes, trying to reach more areas than you can afford, can end up costing excess money and, hence, worse impact on the environment.

So, if you would like to take care of the planet but don’t know where to begin, these are 3 great ideas to start planning your next green event. In Vértigo Comunicación we have been advising companies in communication areas for years and enjoying the organization of every event. Give us the opportunity to work with you!